Better Places
We were asked to create a confident and sophisticated brand identity that highlights X Projects’ expertise in residential development and urban renewal. The use of bold design elements and high-quality imagery was used to make a strong impression on potential clients and differentiate the brand from competitors.
BACKGROUND
X Projects takes a ‘design-driven’ approach to residential development, conceptualising and building better places, for better living.
OUR APPROACH
We created a bold, confident, brand with modern, strong, geometric elements. The clean, graphic mark gives the brand a high-end feel and allows the architecture and quality construction to shine. The website was designed to showcase high-quality construction and architecture, using bold and graphic elements to highlight these features. Large, high-quality images were carefully chosen to create impact and immerse the user in the brand experience.
