Refreshing an icon
Strut & Fret has a great deal of affection for its logo, but the time had come for modernisation to help better integrate the brand within digital.
BACKGROUND
Strut & Fret are an Independent Australia Production Company, and the masterminds behind producing some of the best theatrical theatre shows in Australia. They’re known for such performances as Blanc De Blanc, Bread & Circus, The Purple Rabbit, and more.
OUR APPROACH
With equity already ingrained within the original Strut & Fret logo, we wanted to keep the established identity and make a stubble shift so it would have a more modern feel to it. It was also important that the subtle shifts we made would allow for the logo to be usable in digital applications.
